IPP REVENUE HITS

Wednesday, November 21, 2012

Revicon Max Says Goodbye to the Market

A very big decision made by Unilab to phase-out their Revicon MaxTM but to launch a new brand that is the same to the latter. The new brand that is been already distributed to the market and being sold to drugstores and pharmacy is MaxvitTM. Revicon MaxTM was a supplementary vitamins, containing multivitamins, minerals, ginseng and royal jelly,  intended for consumption of men to increase stamina and libido. It was a brand competitor of Unilab for other supplementary vitamins for men in the market like Rogin-ETM (Bayer), PharmatonTM (Boehringer Ingelheim) and alike. Because of the name that was derived from Revicon Forte, which is more famous than Revicon Max, possibly the reason why this product is not salable. So the tough decision arrived and to change the name to be able to have distinction between the other. MaxvitTM is now the new revamped of Revicon MaxTM. Thus, all the features, the components and contents, and the use are not changed, though the brand, of course, the packaging and the product description were changed.

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